SUMMARY
SUMMARY
Softstar Entertainment: A Game Brand with Irreplaceable Position among the Chinese Community

Since its establishment on April 27, 1988, Softstar Entertainment Inc. has expanded its business scale with self-developed games. As one of the earliest game companies in the Chinese world, Softstar Entertainment Inc. has grown from a small company with a capital of NT$1 million and 3 employees to an OTC company with a capital of 853 million and more than 300 employees.

Developing more than 40 types of PC games and selling nearly 10 million copies of stand-alone PC games among the Chinese community, Softstar Entertainment Inc. has become a leading brand in the Chinese world with an irreplaceable position in the game industry. Based on the original game content of the best quality, Softstar Entertainment Inc. has developed products that meet international standards and expanded its market worldwide through international marketing, thereby achieving the goals of industrial transition, product upgrading, and globalization.

Undergoing the industrial transition from PC games to mobile games, Softstar Entertainment Inc. extends the lifetime value of its intellectual property and develops new ones through IP licensing and cooperative models. Softstar Entertainment Inc. also integrates all its business entities, including games, animation, and film & TV with a commitment to developing the cultural and creative industry in Taiwan.

 

With a global outlook, Softstar Group is actively expanding its business diversity. Microfusion, a subsidiary of the Group, provides professional marketing strategies, big data analysis, and precise digital advertising through diverse media platforms such as NIUSNEWS, Gamebase, Dee Entertainment, and other social media websites. Loftstar Interactive Entertainment Inc. is responsible for the game release, business operations, and agency. Our reinvested companies are also diversified, with Chander Electronics Corp. (8068) focusing on third-party payment and IC channels; Array Networks (3664) taking a leading position in information security, and UNIPLUS ELECTRONICS (5381) serving as a printed circuit board manufacturer who is committed to the development of eco-friendly and energy-saving industry

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